By Gail Macleod ·
Before I built AI systems, I spent 30 years architecting brands and packaging for some of the world’s largest companies across five continents.
The problems I solved then and the problems I solve now are more similar than most people realize.
When you manage a global brand portfolio, you quickly learn that creativity is not the scarce resource. Consistency is.
The same is true with AI. Anyone can generate impressive one-off outputs. The real challenge is creating systems that remain reliable, on-brand, and safe across thousands of interactions.
In packaging and brand architecture, we didn’t rely on “brand guidelines” alone. We created strict hierarchies of claims, visual systems, and regulatory constraints that were non-negotiable.
This is exactly what I now encode into AI systems as governance contracts — hard rules agents are held to. Breaches are blocked or flagged for a human.
I see companies making the same fundamental errors with AI that they once made with global brand rollouts: chasing speed and local adaptation while slowly destroying the coherence and trust that made the brand valuable.
The technology has changed. The underlying discipline has not.
Choose the conversation that matches where you are. All calls are 30–45 minutes and recorded for your reference.
$2,750 AUD · + GST · 5–7 days
High-signal entry point. Deep review of your current web presence, workflows, brand assets & AI readiness. Credited in full toward any project.
$16,500 AUD · + GST · 4–6 weeks
Strategy-led custom site with embedded intelligence. Not a template. Built on your Brand Purpose.
$24,000 AUD · + GST · 6–9 weeks
One powerful autonomous agent with memory, tools, and your voice as a governed contract. Production-ready.
$52,000 AUD · + GST · 10–14 weeks
3–6 coordinated agents for an entire business function.
On quote, depends on the profile. Quick Fix — 2 hours; Full Clean-up — 8 hours; Ongoing Visibility — monthly retainer
Digital footprint clean-up for AI and search recommendations. For founders, executives and consultants whose story is scattered or out of date online. We audit how AI assistants and search engines see you, then fix it: one verified bio and headline across your website, LinkedIn and social profiles; evidence attached (press, papers, credentials); structured data, llms.txt and sitemaps so AI tools and Google connect your profiles to you; and a before-and-after report. This improves the odds. It does not guarantee rankings or AI recommendations.
All figures in AUD. 50% deposit on signature. Milestone billing. Full IP ownership on delivery.
Monthly optimization retainers from $1,950. Larger or multi-brand programs quoted after Audit.